MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
D2C beauty shoppers are split between low prices and scarcity
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Salesforce, Google partner on local commerce
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
SAP gives up its stake in Qualtrics
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Salesforce announces retail media network innovations
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
Pinterest announces clean room partnership with LiveRamp
The new clean room will be used to help activate Albertson’s retail media network.
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys.
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve.
Salesforce: The trends underlying a record-breaking Cyber Week
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
What is ecommerce and which trends are shaping its future?
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
Ad spend projected to grow 5.9% in 2023
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Why we care about B2C marketing: A guide for marketers
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Adobe releases data on early holiday shopping and prices
Good news for marketers and consumers: Spending increases while prices decline.
Digital out-of-home branches out with programmatic
The DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Walmart launches Roblox metaverse experiences
Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
Marketers need to be ‘always-on’ for holiday shopping
Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.
Financial concerns threaten the 2023 holiday shopping season
As COVID concerns decline, worries about the financial impact of a recession have soared.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Amazon to allow merchants to email customers directly
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
What will have the biggest impact on consumer holiday shopping?
Brand loyalty is out, retail loyalty is in -- if there's a deal.
Deflation comes to ecommerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Managing the unpredictable: The inventory conundrum
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Brands’ cost-cutting moves are costing them customers
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.