Greg Finn

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Performance marketing

LinkedIn Page Admins Can Now Act Like A Brand: Update Allows For Comments & Status Likes From Pages

LinkedIn Company Pages have seen quite a surge in popularity since inception, but have been lacking  significant functionality for brands. One of the biggest negatives is being abolished today as LinkedIn Page Admins will now be able to comment & like appearing as their brand. This new option will allow Page admins to interact in […]

Marketing operations (MOps)

Reddit Insight Gives Users A Detailed Glimpse At Profiles, Posts & Statistics

A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight,  has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown […]

Performance marketing

Embed-a-grams: All Instagram Posts Are Now Embeddable

The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of Web embeds for all Instagram posts. The functionality will work for all Web and video content that is publicly available on Instagram. In order to embed the picture/video, simply head to […]

Marketing operations (MOps)

Check Your Tags & Social Markup With KnowEm’s (Free) New ‘Social Media Optimizer’ Tool

Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed “Social Media Optimizer” that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to […]

Performance marketing

Trending Tags Surface On New Tumblr Apps

If you are one of the many Tumblr users that love getting lost among the popular tags, you’ll want to download the new official mobile applications. The new apps bring trending tags into the search tab for easy browsing across a specific tag. A nice feature with the trending tags is the incorporation of movement. […]

Performance marketing

+1ed Posts Now Popping Up In The Google+ Stream

Odds are that if you liked a specific post on Google+, your friends may like it as well. A new Google+ feature will now help make that sharing possible. Over the “next few days” users will begin seeing highlighted posts that others have +1ed, not that they have specifically chosen to share on their own. […]

Performance marketing

Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics

Welcome to this quarter’s report on Fake Social followers. BarracudaLabs dove headfirst into the world of paying for perceived social popularity. Verdict:  The fake follower economy is still flourishing and is still the scourge of social media. The study showed that not only is the fake follower economy flourishing, but it is in fact growing. Compared […]

Performance marketing

See What Sites Are Referencing Tweets With “Embedded On” Twitter Test Feature

Providing metrics to users is something that Twitter has really pushed this last year. From individual analytics to downloadable archives more data than ever is being provided. A new test shows that even more data may be coming. Mikko Hypponen recently discovered a new Twitter experiment that displays “embedded on these websites” underneath a Tweet: This is […]

Performance marketing

Study: Google+ Will Overtake Facebook’s Social Sharing By 2016

Google+ is turning 2 years old this month and has seen both solid growth and criticism during these first years. However, all that talk of Google+ ghost town talk could soon be moot according to a recent SearchMetrics study. Not only is Google+ projected to being thriving, but it is also projected to pass Facebook in social shares on February 2016. […]

Performance marketing

Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats

Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. One of the […]

Performance marketing

Sleeker Notifications & Cross Platform Sync Make Their Way To Google+

Last week, there was a mini-announcement that some notable notification changes were making their way to Google+. Yesterday, many users received these more streamlined Google+ notification updates. The best part of the new notifications? They will sync cross platform. This means that users who acknowledge a notification on mobile will no longer have their desktop […]

Performance marketing

All In +One: Google+ Dashboard Compiles Important Business Data Into A Unified Location

Businesses that use Google+ and other Google products have been given the gift of simplicity in the form of a brand new Google+ Dashboard. Companies that leverage Google services like AdWords, Offers, Maps, Local, YouTube and more will now be able to see relevant stats in one Google+ based location. The Google+ Dashboard includes: Update-able […]

Performance marketing

Facebook’s New “Business” Open Graph Object Type Aims To Boost Visibility Of Local Info

As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says. According to the Facebook Developers Blog, this change will help businesses surface better on: News Feed Graph Search Check-Ins […]

Performance marketing

Automatically Tweet During Your Account’s Optimal Time With New FollowerWonk & Buffer Partnership

Today, one of the most popular social media scheduling tools, Buffer, has teamed up with the also-popular Twitter Analytics tool Followerwonk. The integration is an exciting one. Thanks to Followerwonk data, Buffer will now be able to auto-schedule posts for users at the ideal times for each specific account. Followerwonk, a tool within the large […]

Performance marketing

Thwart Social Media Crises With Brand New Hootsuite Security Suite Social Tool

With the overwhelming number of recent hacks, social media security has been one of the hottest topics in social. The popular social media management platform Hootsuite is looking to capitalize on this growing trend with their new Security Services feature. This new suite of services is available today for all Hootsuite Enterprise clients. Included in the package […]

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