Greg Finn

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Performance marketing

New Google+ Updates Include Multiple Page Managers, Volume Control For Streams & Page Notifications

Today Google announced several Google+ features that will affect profiles, pages and notifications.  These features will be rolling out over the next few days,  just in time for the holidays!  Here’s a look at the main enhancements included in this update: Volume Control In Stream [youtube]https://www.youtube.com/watch?v=VRakr5BgkB0[/youtube] One of the main gripes that users complained about […]

Marketing management

U.S. Judge: Lawsuit Against Facebook’s ‘Sponsored Stories’ Can Proceed

The newest iteration of Facebook Ads, sponsored stories, has got the popular social network into hot water in California.  A California based lawsuit was brought against Facebook stating that sponsored stories violate state law and are fraudulent.  U.S. District Judge Lucy Koh rejected Facebook’s bid to dismiss this lawsuit stating: Plaintiffs have articulated a coherent theory […]

Performance marketing

Microsoft Launches So.cl – A Social Experience For Students

Today Microsoft has announced So.cl (pronounced Social,) an “experimental research project” geared towards students. This project is currently active for a group of selected schools, users outside of these schools join a waiting list. The active schools are University of Washington, Syracuse University, and New York University. So.cl offers a few different benefits for students […]

Performance marketing

Facebook Timeline Officially Released To The Public

Today, Facebook is launching its new “Timeline” functionality out across the globe. Announced at f8, Timeline allows users to display information in a much more visual format, one that reads like a newspaper.  The top banner on Timeline is expandable, providing a very visual queue for users: [youtube]https://www.youtube.com/watch?v=hzPEPfJHfKU[/youtube] Before you sign-up for Timeline, there are a few […]

Performance marketing

Facebook Begins Testing Coupons In Ads & Page Posts

Another promising Facebook test has been uncovered, this time around the always hot-topic: coupons.  While Facebook currently has check-in deals for local businesses,  no functionality exists to offer discounts and savings to non-local users.  Screen shots have surfaced showing how these coupons may integrate into the current Facebook environment: One of most interesting elements to the new coupon […]

Performance marketing

Lengthy Official Google+ Survey Tests Users Knowledge On Features & Privacy

A “7-minute survey” released by Google polls users for their thoughts on the social network and asks some odd exam-like questions about the site’s funcationality. When running through the survey, it seemed that Google was quite concerned with two things: if users understood the privacy aspects of Google+, and if users understood how exactly Google+ […]

Performance marketing

Facebook Testing Private Messaging Between Pages & Fans

New messaging capabilities for Facebook pages have popped up recently and would be a big boost for brands/companies/organizations.  Currently all communication between pages and fans occurs publicly via posts or comments on the fan page.  This new functionality gives pages the ability to respond privately to those users who are commenting and posting on walls. Here is […]

Performance marketing

Google+ Comes To Gmail, Improves Contacts & Makes Sharing Easier

The continued push for Google+ integration across all Google products continues. Google created significant enhancements to Gmail that tie in Google+ data for contacts, messages and media. A month ago, Google introduced a new look for Gmail and these Google+ features may have helped to drive the redesign.  Here are some of the new functionality: Add […]

Performance marketing

Twitter Updates ‘Tweet’ & ‘Follow’ Buttons

Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button […]

Performance marketing

Facebook Subscribe Button Announced, Will Be Launching “Soon”

In mid-September, Facebook announced the “subscribe” feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further. Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web. […]

Performance marketing

StumbleUpon Redesigned: New Branding, StumbleBar And Channels For Celebs & Brands

Today StumbleUpon, the most popular social “discovery engine,” is releasing a new and improved version complete with new features and rebranding. Much like Pandora or Netflix, StumbleUpon uses collaborative filtering to serve relevant web content to users. The purpose behind the new enhancements is to improve the ability to filter content while making it quicker […]

Customer experience

YouTube Launches New Look With Deeper Google+ & Facebook Integration

In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site.   Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here’s the statement from YouTube on the new look: […]

Performance marketing

“Self-Serve” Twitter Advertising Released To A Select Group Of Advertisers

Today Twitter quietly released a self-serve ad platform to a small group of advertisers. Previously either a direct sales team (larger accounts) or inside sales team (smaller accounts) were required to advertise on any of their products. Current Twitter ads include Promoted Accounts, Promoted Tweets and Promoted Trends. This service is a long-time coming for Twitter as they […]

Performance marketing

Seeing Long-Form Post Success On Google+, Facebook Raises Character Limit By 1100%

The Google+ vs Facebook competition keeps getting fiercer. Yesterday Facebook announced that the post character limit would increase by 1100% to more than 60,000 characters.  Why “more than” 60,000 you may ask?  Facebook software engineer Bob Baldwin explains: I set the exact limit to something nerdy. Facebook … Face Boo K … hex(FACE) – K … […]

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