Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Michelle Tackabery is a Digital Asset Management Specialist at Oneida Nation Enterprises. She is a digital content librarian, Certified Knowledge Manager (CKM), and manager of corporate marketing assets. She is a veteran digital marketer with experience creating websites, blogs, social media, and an array of other digital assets optimized for external search and internal findability using CMS, DAM, KM, and a host of other tools & platforms. Michelle has proven expertise in emerging technologies, SEO/SEM, developer/DevOps communications, virtualization, cloud and as-a-service (XaaS) solutions, web and mobile development, electronic devices, the Internet of Things, automated intelligence/AI, information science, collections, curation, digital preservation, and metadata.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.