Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
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Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Here's all the AI-powered martech products, platforms and features announced this week and available to use right now.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year.
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory.
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
Google will have AI generate ads based on brand-submitted content. Plus, this week's AI-powered martech products, platforms and features.
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."