Marketing artificial intelligence (AI)
Italy lays out requirements for ChatGPT’s return
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
Marketing artificial intelligence (AI)
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
Emotions expressed by facial expressions can diagnose user reactions to mobile ads.
Marketing artificial intelligence (AI)
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023.
MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
Dynamic Chat enhancements continue, plus landing pages get a facelift.
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Why CTV is an important part of any search strategy.
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Learn how to get to the heart of customer experience with data that delivers.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.
Marketing artificial intelligence (AI)
Here's your guide to all the AI-powered martech products, platforms and features that came to market this week
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Marketing artificial intelligence (AI)
Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead.
Data can only steer you right if you apply analytics to understand what it's trying to tell you.
Identity resolution buyer’s guide
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
Marketing artificial intelligence (AI)
AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
Here's how to develop the best content recommendation strategy for your website that puts the reader first.
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow..
Concerns about GDPR compliance might extend to other AI solutions too.
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Marketing artificial intelligence (AI)
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.