Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
There are five threats, some more real than others.
Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Overcoming marketing’s 5 deadly fears
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.
Marketing Day: Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Aprimo adds collaborative idea creation to its suite of marketing planning tools
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implemenation tools.
Marketing Day: YouTube Director onsite, Pinterest Shopping Ads & Google Play Instant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
Marketing Day: Facebook news, an eMarketer ad revenue report & DatavizVR rebrands as 3Data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The 2018 martech salary survey is now available
Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.
Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Expect only the best at MarTech next month
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences: How does a major brand like T-Mobile synchronize digital and physical marketing? How […]
Marketing Day: Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: A Solix survey on GDPR readiness, customer data tool for SMBs & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Solix survey supplies more evidence of GDPR unreadiness
Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their systems.
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The pros and cons of marketing operations as a corporate vs. field function
Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.
ABM is a team sport: 5 steps to ensuring players work together
Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.
Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You’ll love what the SMX Advanced agenda has to offer
SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. If two full days of intensive SEO & […]
Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.
Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.