Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Martech vendor investment forecast: Sunny with just a few ‘clouds’
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it's time to take a hard look at your agency, says contributor Geoff Gurevich.
Marketing Day: Google ad measurements, link warnings & StepsAway
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.
Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.
Behind the scenes of the Martech 5000 Landscape [Podcast]
In this week's episode, Scott Brinker and Anand Thaker take us through the process of creating this year's martech landscape and, more importantly, what it means for the industry.
Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Making martech usable
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools -- after all, tools only work if there's good process and culture already behind them.
Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The big SMX Advanced preview
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing. Opportunities emerge faster […]
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product announcements.
Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US businesses continues unabated, changing the way enterprise […]
Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How Dwyer Group connects the dots between its 13 different home-service franchise brands
A CMO's View with Lisa Zoellner, chief marketing officer for Dwyer Group.
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday.
Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.
Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the news.
3 key takeaways from MarTech San Francisco 2017
Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds.
Marketing Day: Facebook fights clickbait, Google I/O roundup & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps […]
Progressive profiling: Why it’s a win for you and your customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
Google holds onto its trademark as federal court rules it has not become generic
Usage of "google" as a verb does not automatically invalidate its legal protection.
Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snapchat’s Sponsored Lenses, a new Google AdSense policy & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What does it mean to ‘be bold for change?’
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing Officer
CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.
Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
Mayur Gupta: Marketing needs ‘someone to orchestrate the symphony’ (MarTech Conference)
At MarTech Conference 2017, Spotify executive urges marketers to better manage the collision of art and science.
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Intelligent cloud vision laid out at Build developer conference.
For marketing with developer events, connection and authenticity matter
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.