Pinterest announces clean room partnership with LiveRamp
The new clean room will be used to help activate Albertson’s retail media network.
The new clean room will be used to help activate Albertson’s retail media network.
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead.
Consumer insights matter more now than ever.
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
Despite economic concerns, consumers responded to discounts in key categories like toys.
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
Activate a data-driven personalization strategy that drives meaningful relationship building.
Ireland's data privacy board punishes Meta for effectively forcing users to accept targeted ads.
Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop.
Digital asset management (DAM)
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments.
Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.
As more advertisers flock to retail media networks, here’s how the networks will evolve.
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
Discovery and experimentation are the processes.
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
Optimization and personalization
Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data.
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen.
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
Learn more about what marketing management is, its core concepts and why it's important.
Project and workflow management
Effective work management comes from the right mix of active and passive collaboration methods.
Optimization and personalization
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
Segmenting your customers is critical to your success.
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.
With B2B's increasing reliance on intent data, now is a good time to assess its current state and prepare for what's ahead.
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.
Brands and nonprofits are driving growth in sports deals by using more digital channels.
Make sure you’re delivering experiences to buyers with the right level of targeting.
An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look.
While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering.
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.