Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
First impression, ease of use are most important to customer satisfaction.
First impression, ease of use are most important to customer satisfaction.
Learn the importance of customer service and customer success to overall business performance.
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Get an actionable understanding of customer experience as well as how it differs from digital experience.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
The pitfalls to avoid and the higher roads to take for marketing success.
The Justice Department is believed to want much more significant changes.
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
They're more diverse and they expect a lot more from brands.
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Vendors, stakeholders, users and even you can cause you a lot of problems.
Here are some hacks and ways to build a culture that rewards productivity.
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
Personalization isn't the goal, it's a tactic to achieve the goal.
It's early days for volumetric storytelling, but it's at the heart of AR and VR.
Getting the most from your CDP depends on data hygiene.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
76% search online for reviews and better prices before buying in store.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Use data to create next-level customer experiences at scale.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Practical advice on how to make your GA data actionable.
What you need to know about what performance marketing can and can't do.
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Both companies offer a lot of expertise, but ads could further alienate viewers.