First impression, ease of use are most important to customer satisfaction.
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Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.