Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your business.
Simon has had a passion for finding creative ways to measure real-world challenges from an early age. Combining an affinity for psychology, statistics, and digital marketing, he is currently the VP of Digital Intelligence at Wpromote. Simon regularly speaks at industry events, including SMX West, SMX East, Cleveland Research Group's eCommerce Catalyst for Change, and SMX Advanced on a variety of topics related to data-driven digital marketing.
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across platforms.