Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
Between 2016 and 2021 cable has lost more than 25% of all US households.
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Everything you need to know about online and virtual events in our increasingly digital world.
Automates process of identifying, targeting and converting late-stage, in-market buyers
A leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
The conversational marketing platform combines its marketing and sales solution with a new service solution.
The B2B business customer has adopted many of the buying habits of D2C ecommerce consumers.
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
A guide to adtech and how this technology is changing the marketing landscape.
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
An ingenious use of blockchain to circumvent Russian censorship.
Experimental Twitter Shops lets brands display up to 50 items which users can buy
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Ads ran on the wrong websites for nine months before being caught by researchers
Do it right and you increase your chances of successful digital transformation.
If even the U.S. government is setting out to understand crypto and blockchain, they're here to stay: and be regulated.
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before
Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Plus, we're human beings not human doings.
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Why B2B e-tailers need to think about ABM now more than ever.
Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Strategies that prove why real-time personalization drives loyalty and growth at scale.
Offers more granular AI analysis of customer conversations