Google Analytics 4 (GA4)
MarTech is your source for Google Analytics (GA4) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.