Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Revamp your ABM strategy and fix the broken sales-marketing lead funnel
Market, engage and sell to buying groups who want to hear from you.
How Instacart’s new ad products disrupt grocers while strengthening brand relationships
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
Good morning: Attribution is complex
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
Good morning: Breaking holiday ecommerce records was no surprise
Record-breaking ecommerce statistics for the 2021 holiday season were predictable.
6 key elements of a successful ABM strategy
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever.
Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into ecommerce
E-commerce advertisers will have access to demographic, psychographic and behavioral insights.
Comscore launches new cross-platform measurement solution
Comscore Everywhere will provide deduplicated insights into media consumption across channels.
ON24 announces new integrations with Drift
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
2022 Predictions: CTV and cross-channel advertising
What marketers in the new year are looking to gain from increased programmatic investments.
2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
Good morning: Is it okay to be surveilled?
Plus eight CX predictions for 2022.
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Theorem adds creative optimization to its LinkedIn offering
Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns.
Madison Logic launches new account prioritization solution
Madison Logic's new Insights solution delivers signals that help identify actively engaged accounts.
Amobee expands partnership with CPG analytics and intelligence provider
Amobee and IRI offer CPG retailers a way to leverage their purchase and loyalty data in the bid decisioning process.
Criteo negotiating to acquire IPONWEB
The commerce and media platform adds significant adtech capabilities.
Brand familiarity drives social commerce
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social.
OpenAP unveils cross-platform management framework
Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels.
Good morning: Are you looking after your metrics?
Is your performance being measured using relevant criteria?
400+ businesses swear by this secret to their digital marketing success
Take the next step to boost your digital presence.
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
AppsFlyer announces new Privacy Cloud
Emerging technology allows data to be computed while remaining encrypted end-to-end.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
MNTN launches Creative-as-a-Subscription
The marketing platform for connected TV aims to simplify the ad process.
IAS announces enhancements to Context Control
Contextual segments represent a way of targeting audiences which is not reliant on identities.
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Cyber Monday set to be biggest spending day of year
Updated. E-commerce is up overall for the month of November.
Good morning: Back to work
This holiday season, under-promise and be transparent.
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.