Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.
3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment
Facebook introduces new policies for political, social issue ads ahead of 2020 elections
The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager
The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.
Instagram confirms it is testing increased ad loads in Stories
The company reports it is experimenting with running back-to-back Story ads from different advertisers.
Analyst firm: Google smart speaker shipments dropped in Q2 2019
But a rival firm said the picture was much brighter for Google's Assistant devices.
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have missed.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Facebook launches tool to test, preview Playable Ads
The Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to Facebook.
The MarTech Minute: Deloitte introduces ‘blockchain in a box,’ Accenture acquires Analytics8
Catch up on the week's martech news you may have missed.
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
Global survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new, premium service bundle called SurveyMonkey Audience Premium.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Twitter expands political ad limitations: Latest update aimed at state-controlled news media
State-controlled news sites will no longer be allowed to run ads on the platform.
Google wants new industrywide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control.
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in April.
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.
Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
The new data management tool is a modified version of the "Clear History" tool Facebook said it would release more than a year ago.
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing outcomes.
Piling on: State AGs intend to launch their own antitrust investigation against tech biggies
But the Microsoft example shows us that no particular outcome is certain.
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs.
Twitter introduces 6-second viewable video ad bids
Brands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds.
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals.
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have missed.
Does Facebook have a problem with HTTPS URLs in posts with images?
Images may fail to load or get replaced with random images when posting HTTPS links.
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads.
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had raised.
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast advertising.