Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Facebook to replace relevance score with 3 new metrics in April
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics.
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
The 30-60-90 day plan for ABM
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program.
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth.
Twitter hires Google exec to head US agency development
Doug Brodman joins Twitter's after five years on Google's U.S. Agency team.
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
B2B marketers should quit treating millennials like previous generations
It's time to catch up with B2C players and speak their language.
Facebook lost 15 million users? Marketers remain unfazed
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful anyway).
Here’s what email marketers can learn from Morning Brew’s expansion
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week.
U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison Research.
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant limitations.
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in programmatic.
Twitter’s new tool gives video creators insights to boost engagement
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video.
Expect more Instagram branded content ad opportunities in 2019
Instagram says it is encouraged by early testing and advertiser feedback.
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's recent report.
RichRelevance adds deep learning so new products can get recommended
The ecommerce personalization platform now generates insights from product info and other unstructured data.
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads Manager.
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native advertising.
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual protections.
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November.
Quora intros bulk ad creation, editing
The bulk ads editor and creator is an important development for advertisers -- and Quora.
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
Facebook Showcase offers upfront ad buys against premium video content
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences.
Target launching invite-only online marketplace
The new Target+ initiative takes a different tack than competitors Amazon and Walmart.
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK.
Walmart wants your ad business
The company sees an advantage in its trove of digital and in-store customer data.
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
WordPress 5.1 released with Site Health feature, developer tools, more
The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers.
Facebook testing new Ads Manager interface
Advertisers have been getting sneak peeks at the changes Facebook is looking to bring to Ads Manager.
Top 5 Facebook creative design pitfalls to avoid
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Scarcity marketing: Does it still work?
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters.
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails.