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The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform.
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
Building a website isn't solely about making it look pretty. Marketing comes first. To ensure you're on the right track, make sure you can answer these 100 questions.
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study.
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars.
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.
Deloitte forecasts up to a 22 percent increase in ecommerce sales, online sales are expected to reach $128 to $134 billion.