Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
Here's how to develop the best content recommendation strategy for your website that puts the reader first.Greg Krehbiel | Apr 4, 2023 at 9:51 am ET
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.Greg Krehbiel | Dec 29, 2022 at 9:30 am ET
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.Greg Krehbiel | Dec 2, 2022 at 10:13 am ET
Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.Greg Krehbiel | Sep 28, 2022 at 9:39 am ET
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.Greg Krehbiel | May 12, 2022 at 1:02 pm ET