Agile marketing
MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Why do agile marketers feel that agile needs to evolve?
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Let’s go for a sprint: Thursday’s Daily Brief
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Proceed with caution: Tuesday’s Daily Brief
Plus, four tools to check for title changes in the SERPs.
Writing customer stories to improve team collaboration
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Understanding different product roles in marketing technology acquisition
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
Why Kanban is more than a visualization board
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
How using the ICE Model for prioritization can sharpen your strategy skills
Though this model for prioritizing projects is simple, there are limitations to bear in mind.
Why sticky agile marketing teams perform better
A team which sticks together understands its own dynamics and gets more done, faster.
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Will marketing and sales finally align around RevOps and agile go-to-market strategies?
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
Why agile is key to an impactful customer experience
Respond quickly and creatively to ever-changing customer demand.
SEO platforms, Agile getting it “done”: Tuesday’s daily brief
Plus, the latest on social from The Harris Poll and Sprout Social
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Agile marketing, M&A in martech: Wednesday’s daily brief
Plus, is it martech or technology for marketing?
Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing success
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Form your agile marketing teams around the customer
How work gets delivered by different agile teams
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization.
Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor's ID activation by boberdoo.com
Why cross-functional agile teams get campaigns delivered earlier
How to avoid over-specialization and the bottle-necks it creates.
Why Predictability is more Important than speed in Agile marketing
For newer agile marketing teams, it's not all about racing to the finish line.
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing space.
Deloitte’s 7 marketing trends for 2021 include agile, digital transformation
Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
Next on MarTech Live: A look at Agile Marketing
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
How to choose the right agile marketing framework
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
How a corporate giant can work like a small start-up with agile marketing
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
How to build an agile marketing organization without authority
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.