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Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.