It’s not about your company: Why modern marketers need to be customer-centric
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"
Stacey Ackerman | Jul 25, 2019 at 1:14 pm ETOptimizing workflow that is transparent means the team can be more efficient by identifying and eliminating bottlenecks.
Stacey Ackerman | Jul 12, 2019 at 10:39 am ET