Ignite Visibility, Author at MarTech MarTech: Marketing Technology News and Community for MarTech Professionals Fri, 12 May 2023 18:51:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Navigate the world of AI before your competitors do by Ignite Visibility https://martech.org/navigate-the-world-of-ai-before-your-competitors-do/ Tue, 16 May 2023 11:00:49 +0000 https://martech.org/?p=384360 Join an expert-led AI ad event every digital marketer should attend.

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Do you want to learn how to harness the power of AI and use it to reach your target audience, boost your engagement, and maximize your overall digital marketing ROI?

Sign up now for a free online event hosted by Google and Ignite Visibility – AI-Powered Ads in 2023 with a Human Touch – on Thursday, May 18, 2023, at 2 p.m. EST/11 a.m. PST.

“Our amazing Google Agency lead, our VP of paid media and I will be discussing their new AI system, Google Bard. We will also cover Google Analytics 4, Performance Max, and you’ll get a look into how businesses are using AI to improve the world and increase their operational efficiency,” said John Lincoln, CEO of Ignite Visibility.

“Also, I’m going to be providing my own insights on how we’ve used AI to improve operational efficiencies within our business and, in addition to that, used AI to improve digital marketing services outside of Google Ads.”

Whether you like it or not, AI is the future, and this is one event you don’t want to miss. Get more information and sign up here

Attending this informational event is free, and if you cannot make it live, sign up and a recording will be emailed to you afterward.

Hosted by experts in digital marketing, AI, and paid media

In addition to John Lincoln, CEO of Ignite Visibility, speakers include Evan Trevers, strategic agency manager at Google, and Meghan Parsons, vice president of paid media at Ignite Visibility. 

Together, these industry experts will share their insider knowledge, discuss how AI’s continuous evolution will match relevant search results to user queries, and help businesses connect customers during different parts of the customer journey. They will also share why you should focus your paid media efforts on developing the right creative copy with the help of AI.

In addition, speakers will also share their thoughts on why your company should invest in Performance Max campaigns to combine AI with expert human insights, how to use AI to further your business goals, and more.

It’s no secret that the world of digital marketing has changed over the past few years. AI is just one of the many tools we have at our disposal to help take our businesses to the next level. Now is the time to learn how to use AI to generate and power ads to help you reach your specific audience, boost your engagement rates, and maximize your overall ROI.

Join Evan Trevers of Google and John Lincoln and Meghan Parsons of Ignite Visibility to learn how to get ahead of your competition by getting a handle on AI now. The best part of this event? It’s free to attend!

Learn more about AI-Powered Ads in 2023 with a Human Touch and sign up here.

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New SEO study reveals the biggest investments of 2023 by Ignite Visibility https://martech.org/new-seo-study-reveals-the-biggest-investments-of-2023/ Wed, 29 Mar 2023 11:00:33 +0000 https://martech.org/?p=368725 Insights into the future of digital marketing and paid media.

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Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital marketing and paid media.

Key takeaways from the study include:

  • Over 74% of marketers now use creative assets, such as images or videos, in their content.
  • 73% of marketers have turned to YouTube as an important part of their SEO strategy in 2023.
  • The majority of marketers noted they saw no change in their rankings after the Helpful Content Update. In fact, far more respondents noted their rankings increased, rather than decreased, as expected after Google released the update.
  • Internal links are becoming more important.
  • 34% of marketers will spend the majority of their 2023 budget on video content, whereas only 10% of marketers will spend the majority of their budget on blog content.

When asked about the survey’s results, Ignite Visibility CEO, John Lincoln, said, “With SEO constantly evolving, we can never take our focus off of what the consumer wants. I think the biggest takeaway from this study is that when it comes to all the different pillars of SEO the biggest focus in 2023 is going to be on content marketing. Content is going to become more shareable and video-focused to really draw consumers into a brand. I’m excited about this shift and how it will further integrate SEO with other marketing channels.”

Download the study here.

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Free event: Create a winning cross-channel video strategy in 2022 by Ignite Visibility https://martech.org/free-event-create-a-winning-cross-channel-video-strategy-in-2022/ Fri, 05 Nov 2021 11:00:18 +0000 https://martech.org/?p=341435 Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.

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Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web. 

Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. 

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 

86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads. And 78% report that video has directly helped increase sales. 

Video can increase all your KPIs. You just have to use it the right way. 

On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions.

During this live event, our award-winning team will take some of the guesswork out of creating and optimizing video content. You’ll see step-by-step how to incorporate video into your strategy and use it to increase traffic and leads.

You’ll learn:

  • The simplest ways to engage your audience across different platforms
  • SEO strategies to make sure your videos are seen by viewers and rank in search results
  • Creative best practices to quickly produce high-quality videos
  • Common misconceptions and mistakes when it comes to video content
  • Our methods for optimizing videos for different search algorithms

And more.

By the end of this training, you’ll be able to confidently add video into your marketing strategy and create the kind of content your audience will love. 

To register or learn more about this event, click here.

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