What new ad-supported streaming TV announcements mean for digital marketers
Most viewers don't mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+.
Eric Schmitt is Sr Director Analyst in the Gartner for Marketing Leaders Practice, Gartner, Inc. He has decades of experience with data-driven advertising and marketing innovation. Mr. Schmitt's areas of expertise include TV and digital advertising, marketing data and analytics, targeting, measurement, identity resolution, privacy, attribution, marketing data management, customer modeling and analytics, segmentation and marketing automation. He has broad technical, analytical, and operations expertise, and experience working with CMOs and other marketing leaders at some of the largest consumer and commercial brands. Mr. Schmitt excels in helping to identify and implement on new growth opportunities related to advertising, marketing data, and analytics.