How to set up and measure CTV ad campaigns
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
Merging records to create a single customer profile can sometimes interfere with your use case. Here's what you can do about it.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
With increased pressure to prove the value of marketing, it's time to revisit the MMM approach.
Marketing artificial intelligence (AI)
The company says it has reduced costs for the AI-powered chatbot by 90% since December.
Marketing artificial intelligence (AI)
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
In this webinar, learn three ways to strengthen customer relationships and drive revenue.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
In this webinar, learn tried and true best practices from attribution pros.
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.
Customer relationship management (CRM)
To support the new tool, Petco also used AI to build modules which helped scale personalization.
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI.
Optimization and personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
In this webinar, learn practical takeaways to put to practice.
Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
Digital asset management (DAM)
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Digital experience platforms buyer’s guide
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Marketing artificial intelligence (AI)
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
Digital experience platforms buyer’s guide
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
In this webinar, learn how to gain a competitive advantage with this foundation for CX success.
Marketing artificial intelligence (AI)
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
Full-funnel strategies for using data and insights to engage your top B2B prospects.
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
Is your organization ready for automation? We have your checklist for success.
Digital experience platforms buyer’s guide
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits.
Marketing artificial intelligence (AI)
But it's early days and we're still trying to envision what the future of search will look like.
Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy.
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
Discover proven ways to keep customers engaged and purchasing more.
How NFTs, crypto and blockchain will one day work together to propel Web3.