HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
Identify core customer and business needs first. Then build your stack accordingly.
Integrate's new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns.
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
Optimization and personalization
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.
Diners expect restaurants to be tech savvy and digitally agile.
Marketers are only using 42% of their martech stack's capabilities. This is why they're struggling to demonstrate its ROI.
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Preparing for the hypothetical isn’t a waste of resources. It's time to recommit to business continuity and disaster recovery planning.
If you’re a technology focused marketing practitioner, consider submitting a pitch to present at The MarTech Conference.
With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.
You need a new marketing strategy and "test-driven marketing" is the prime candidate.
Diversity and inclusion in marketing
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
Digital asset management (DAM)
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.
Learn the tools and tactics to execute personalization across channels from a data-first organization.
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.
Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.
Learn how your business can reach your target audience with connected TV.
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
Salesforce added key features, including support for subscription selling and sales enablement functionality.
Empower your teams to send less communications and see more results.
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.