4 areas of martech with ethical concerns
Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.
Marketing artificial intelligence (AI)
Who you need to follow to keep up with the AI revolution sweeping through marketing technology.
Rihanna, Mahomes, the ads, the game itself: Here's what got the most social media attention during the Super Bowl.
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation.
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.
Digital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Marketing artificial intelligence (AI)
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
Marketing artificial intelligence (AI)
ChatGPT-like content might not be able to keep its origins a secret.
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Marketers can leverage this technology, but first they need to centralize their data.
Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Marketing artificial intelligence (AI)
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The cuts come against a background of very rapid growth by the company over the last two to three years.
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
The retailer discusses identity challenges and how to align teams and technology to overcome them.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
Consider making these three major directional changes that could help your email program succeed this year.
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.