5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
Marketing performance management buyer's guide
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
Customer journey orchestration buyer’s guide
Important steps to take and questions to ask when narrowing the CJO field.
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.
The jockeying is on among leaders in a new B2B mega-category: revenue tech.
Marketing performance management buyer's guide
MPM's help marketers allocate future spend and bring it in line with business goals.
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Customer journey orchestration buyer’s guide
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Where should the people who manage and run martech fit in the organizational structure?
Discover the new ways marketers are delivering exceptional experiences.
Tune in to this panel to get key findings from MarTech's survey.
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
PwC survey finds younger consumers are more likely to switch brands.
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How to ensure no ad dollar is wasted in an economic downturn
It would override state privacy laws and set tough standards for gathering and using personal data.
Customer journey orchestration
Here are the goals and core capabilities of customer journey orchestration solutions.
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Learn how you can change the way your work gets done.
Will let consumers exchange messages with company representatives, even if they speak different languages.
Vendors are now creating marketer-centric work management systems.
With the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Only 3% of visitors will fill out a form to get content.
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
Diversity drives success, but only if it's in both your content and your organization.
Account-based marketing (ABM) buyer’s guide
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
The way to break marketing's "privacy paradox" is to lead with first-party data transparency.
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
And Trade Desk is developing an adtech platform for Disney+.
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Different products and markets need different ABM approaches.
Account-based marketing (ABM) buyer’s guide
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
As "real world" inflation hits a four decade peak, prices online continue to drop.