Walmart brought in more online revenue than eBay in May for the fist time.
More from MarTech: Page 70
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers.
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand from malicious activity.
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively enable AI functions.
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.