May ecommerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Walmart brought in more online revenue than eBay in May for the fist time.
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
The update will roll out in the U.S. and Canada this year.
More than 50% of consumers said they want to text with their favorite brands.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on ecommerce marketplaces.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
What should you expect when licensing an identity resolution platform?
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers.
A quick round up of the latest marketing technology news and announcements.
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.
Every interaction with a customer or prospect offers opportunities for collecting insights.
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
COVID burnout is real, but the pandemic is not over.
A quick round up of the latest marketing technology news and announcements.
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand from malicious activity.
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
About 70% of ads appeared on mobile devices and 82% were programmatic.
Though they're ticking back up, decreased CPMs are still a buying opportunity.
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
How to address the technical limitations in Shopify to improve your store’s search visibility.
Discovery campaigns are available to all advertisers globally.
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively enable AI functions.
SMBs spend billions annually on digital advertising and marketing services.
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
A quick round up of the latest marketing technology news and announcements.