Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
Security features allow sharing data without movement and risk of revealing customer info.
Build a culture of doing less and providing more value.
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity.
The Digital Markets Act will place restrictions on operations of the biggest tech "gatekeeper" companies and may force changes to their business models.
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.
In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.
The line between creative and operations is starting to blur.
Warning: This rant might spark your own feelings of frustration or a movement for change.
Some statistics to help you come to your own conclusion.
New Intercom Surveys and Switch aim at expanding the omnichannel service experience.
New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms.
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
Security is a good thing, but some leading brands are looking for alternatives to traditional passwords.
Marketers have two options: Make the switch or seek alternative analytics platforms.
Timely delivery contributes to positive customer experience, but so does ease of return.
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Let publishers own and manage their data and review advertising spend. end-to-end.
Leadership must commit the time, people and resources to measure what they ask for.
Marketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
In this Salesforce webinar, learn how you can drive more engagement and save time.
Goodway Group is first to join as partner.
Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
Plus, don't forget to register free for MarTech.
New function aims to let users enrich and activate first-party data.
Photos are a record of buildings, people and culture that may not survive the war.
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Here's a guide to the marketing attribution and ROI debate.
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
There are different ways to drive value from happy customers.
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
In this Salesforce webinar, learn how to capture your customers' hearts (and wallets).