How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
Email marketing can help brands move away from third-party data.
These principles were recently developed by members of the agile marketing community.
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
New integration makes virtual and hybrid events more data-driven in the years to come.
These platforms can provide marketers with valuable insights into how to better allocate their resources.
How marketers can reduce reliance on third-party cookies and improve personalization.
Looking at the Amazon aggregator phenomenon.
Six reasons why consolidation not been the norm in the world of marketing technology?
New features follow short-form video trends on social.
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
The most engaging experiencesd link mobile content with the real world environment.
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences.
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
Here are some ways brands can prove the effectiveness of webinars.
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences
The acquisition gives brands more opportunities in their video marketing strategies.
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions.
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features.
Challenges when it comes to building lifetime value and brand loyalty.
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing.
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
Sustained revenue growth is built on optimized RevOps teams and strategies.
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect.
Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP.
Learn what tools can help you meet new expectations and demands of your customers.
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
More signs of people emerging for isolation and calling for in-person meetings.
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.