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The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.
Privacy has delivered an unexpected competitive advantage, a survey finds.
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech East.
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital channels.
Here's how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy.
The FCC's broad effort to block state legislation was found to be illegal.
The tool employs automated technology to accelerate the traditional creative collaboration process.
Xandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
Moving technology beyond the acquisition of data to driving strategy - and not getting lost in tactics-only thinking - are key challenges we face in the coming year.
Here are three key themes from MarTech East that will transform marketing.
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email addresses.
With the latest integration, merchants can run search campaigns across the Microsoft network within the ecommerce platform.
The Assistant’s transaction-handling abilities take a step forward.
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.
New audience-level demographic metrics are also coming.
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers.
It’s past time to solidify the partnership with IT and security in your organization.
Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00 AM)
The features are available to the small set of brands testing Instagram checkout.
The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a profit.
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics.
Transactions are a better fit than ads for the next generation of connected devices.
The social media marketing week in review: A round up of news and announcements you may have missed.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster innovation.
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle.
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad.
A Conductor deal has been in process "for awhile," says source.
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing approach.
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue.
New standard sizes means advertisers can repurpose content from other platforms.
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty data.
It supports campaign management for sponsored products, sponsored brands and product display ads.
The company has experienced a number of high-level departures and other challenges recently.
The new bidding option lets advertisers optimize for 15-second video views.