The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.
More from MarTech: Page 90
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech East.
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital channels.
Here's how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy.
Xandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
Moving technology beyond the acquisition of data to driving strategy - and not getting lost in tactics-only thinking - are key challenges we face in the coming year.
With the latest integration, merchants can run search campaigns across the Microsoft network within the ecommerce platform.
Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger.
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers.
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics.
The social media marketing week in review: A round up of news and announcements you may have missed.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster innovation.
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle.
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad.
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing approach.
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue.
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty data.