The new frontier of B2B marketing: Drive measurable results with performance CTV advertising
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.
But a growing number are demanding AR experiences.
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
The brands who are experimenting are discovering a new channel for creating customer loyalty … and a little bit of buzz.
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.
What does "business as usual" even mean for marketers today?
Marketing operations agency Perkuto shares its monthly take on Workato’s product updates.
Plus Microsoft Advertising expands Dynamic Remarketing beta.
Though this model for prioritizing projects is simple, there are limitations to bear in mind.
With this acquisition Kantar expands its consumer insights and analytics into North America.
The partnership aims at making data strategy and identity management execution more accessible to midmarket, growing companies.
In this webinar, learn how to reach your customers with captivating, personalized messaging.
Plus Pinterest bands all weight loss ads.
Marketing is human. The data says so. And that means you need more than data science to understand your customers.
Marketers can manage their customers' shopping experiences through two major social platforms that are commerce-ready.
CMO Kipp Bodnar puts context around the acquisition of The Hustle and the launch of the HubSpot Podcast Network.
Plus, Ad pods on YouTube will soon be eligible for non-skippable in-stream ads.
A partnership aimed at enriching leads en route to the right sales rep.
As early as April, consumers were getting ready to go out and spend in the next 90 days, and had confidence in the economy.
News from Epsilon, Google and Narrative.
In its first application MUM shows how it might provide Google with an efficiency advantage in surfacing relevant search results.
Epsilon tailors its enterprise Messaging solution for the midmarket, with no long-term commitment required.
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
VIOOH adds Taptap intelligence to its global OOH inventory.
Plus Outfront's outdoor campaign to highlight food insecurity.
Kath Pay explains the four steps you should take to update your email strategy.
A team which sticks together understands its own dynamics and gets more done, faster.
The integration of Workfront with the Adobe Experience Platform should free up marketers for strategic and creative activity. But it's early days.
Plus Integrate launches B2B events product.
Recent surveys suggest business leaders have a low opinion on the marketing org's technical competence.
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Deprecation of third-party cookies is pushed back to 2023.
Plus a call for session ideas for September's MarTech.
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
Plus, tackling the challenge in virtual networking.
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Get your customers to take action by using an agile approach to digital marketing.
What are the other factors that drive Gen Z purchases?