Speakers

Carol Adkisson is a marketing leader with over 20 years of experience across SaaS technology companies and the financial services industry. She currently serves as Director of Marketing Operations for Act-On Software, marketing automation software for the full customer lifecycle. With a passion for process and analytics, Carol focuses her expertise on helping marketers increase efficiency through data-driven insights. Prior to joining Act-On, Carol lead marketing teams at Advantis Credit Union, Jama Software, and WebMD Health Services. Carol has a Bachelor of Arts in Journalism from the University of Oregon and an MBA from Concordia University.

Charm Bianchini is the Sr. Director of Global Demand Generation and Field Marketing at Near and is responsible for driving demand throughout the entire customer lifecycle. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, integrated campaigns, customer marketing, marketing operations, and sales development.

Brett Bothe is a product marketer focused on Marketing Cloud Engagement at Salesforce. Her work centers around the creation of seamless customer experiences and the digital marketer — telling their stories, finding unique use cases, and sharing best practices.

Anita Brearton is Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage technology use, spend, performance, and strategy. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks workbooks that have been written to assist marketing teams in building and managing their technology stacks, a monthly columnist for CMS Wire, speaks frequently about marketing technology, and has been recognized as one of 50 Women You Need to Know in MarTech. 

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Jill Brock is the director of revenue marketing at Rollworks.  She is responsible for building out and implementing key elements of our new Accelerate Program Framework, inclusive of account-based strategy, value modeling and SaaS platform auditing. In her role, Jill leverages her extensive product and industry knowledge, as well as experience working with customers, to provide strategic guidance around optimizing revenue generation tactics, identifying new revenue opportunities and showcasing program value.

Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.

Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. She is currently the CMO of Tealium, the trusted leader in real-time customer data orchestration. Prior to Tealium, she held leadership roles at Engagio and Marketo.

Jeremy Bunya is a Product Marketing Manager at QuickFrame by MNTN who focuses on positioning and messaging for the premier video creation platform. His career experience in advertising and data technology help provide insight and perspective into the future of the industry and how to create more effective video, leveraging data driven insights.

Ricky Ray Butler is a 18 year digital entertainment veteran and a pioneer in using AI technology to reshape the entertainment and media landscape. In 2008, he founded Plaid Social Labs, which was later acquired by BENlabs. Today, BENlabs is at the forefront of leveraging AI and deep learning to empower brands and creators drive business outcomes through engaged human attention across media, content, and entertainment. Through its acquisition of TubeBuddy, BEN Labs is empowering the 13 million influencers, creators, and brands on the platform to leverage data driven systems and process to grow their audiences and revenues.
Butler serves as an advisor and investor for entrepreneurs and charities who share his relentless quest for disruption and deep learning. Like any data driven creative, Ricky spends his free time creating art no one should see and reading about the myriad of ways data has and can continue to improve the 21st century. Ricky Ray lives with his wife and two children in Los Angeles.

Tory Calkins currently serves as Product Marketing Manager at Salesforce.

Erica Campbell had a successful career on Media, leading both Media Planning and Buying in some of the biggest advertising agencies in Brazil, after which she shifted to large enterprises expanding the scope on Digital Marketing, including CRM. Erica currently lives in Stockholm, where started the journey of building and scaling up Consumer Data & Analytics at Electrolux Global Marketing and Consumer Experience team.

Dominique is the Director of Demand Generation at Act-On, a marketing automation solution. Professionally, he is most excited about using data to drive high-growth marketing programs through the entire funnel -- awareness to revenue -- across a healthy mix of inbound & outbound channels.

Outside of work, you can find him at the gym lifting weights and playing basketball, hitting the slopes of Mt. Hood, or spending time with family and friends. He's passionate about driving revenue growth, health and fitness, traveling the world, video games, and tech.

Ian Clayton is the chief product officer at Redpoint Global. Redpoint Global's software solutions empower brands to transform how customer experience is delivered. Redpoint Global's solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. 

Jessica Connolly is a creative and energetic event operations director offering over 15 years of experience working in fast-paced environments.  With her trademark skills of problem-solving, creativity, and flexibility. Jessica helps her clients produce outstanding corporate events and meetings. As an events professional, she has been recognized for her detail-oriented project proficiency, time management, and prioritization. Jessica is dedicated to producing high-quality, innovative events with a focus on customer service and seamless execution. She excels at logistics and operations, and her attention to detail means that events and meetings go smoothly from concept to completion. Jessica lives in Boulder, Colorado with her skiing-obsessed husband, 2 pre-teen boys, and the world’s sweetest golden retriever, Milly Grace. When not planning events for her clients she is planning family trips around the globe, hiking, seeing live music, and wine tasting.

Kimi Corrigan describes herself as a cool (debatable) mom, a marketing ops nerd, snack motivated, full of big feelings, serial tv-binger, and the kind of person who shares motivational quotes and really believes them. She lives in Cleveland, Ohio, and loves the midwest.

Kimi has spent her career at SaaS companies helping define the role of marketing operations and feels incredibly lucky to be at the forefront of defining an incredible career category. She finds great joy and creativity in solving complex business challenges with the magical mix of people, processes, and technology.

When she's not snuggled into her home office, you can find her carpooling kids to soccer, baseball, and swim. She prides herself on the best post-game snack bags and being the coolest house for sleepovers. She enjoys finding locally roasted coffee, staying active, and having her dogs Stout and Gryffindor drag her around the neighborhood for walks.

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN.

Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.  

Cory Davis has worked as a photo editor and photo producer in media and entertainment for more than 15 years. Upon entering the world of DAM nearly 7 years ago, he move from New York City for Los Angeles and has had the opportunity to work with companies like Belkin, Getty Images, Netflix and Apple just to name a few. After more than a decade of working with well established brands, Cory is steering his career into an exciting new lane as the Digital Asset Manager at Lucid Motors. In his role at the fast-growing start-up luxury EV company, he is building and establishing a secure and seamless DAM system while advising the Brand team on best practices.

Based in Amsterdam, Joana serves customer experience professionals. Her areas of expertise include digital customer experience, tools like journey mapping, and Agile methods. Joana also focuses on brand and leads Customer Experience Index research in Europe.

Pam Didner is a marketing consultant, writer, speaker and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions.

Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications. 

Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. During that time he craved insights that would allow him to understand how his marketing investments were driving business growth and shareholder value.

He co-founded Keen to help other marketers do just that by making smarter use of data to guide decisions about when and where to invest to maximize marketing’s impact on revenue, profitability and long-term value creation.

Natalie Built and manages holistic MarTech stack supporting all channels and functions within the Marketing org. at Chime. She Oversees selection and implementation of the Customer Data Platform (CDP), and overall experimentation and personalization strategy.

Chime was created with the mission to make financial peace of mind a reality for millions of everyday people. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

Timothy Glomb Jr. is the VP of Global Content at the CM Group, where he delivers cutting-edge, differentiating strategies that utilize innovation while focusing on business outcomes and is a prominent voice in the movement to adopt zero-party data within a relationship marketing strategy.

Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.

Cyndi W. Greenglass is a founding partner and president at Livingston Strategies, a data-informed, strategic consulting firm that helps clients develop, measure, and analyze their customer communications with a close focus on results.

With a strong track record in data-driven communications, strategic planning, and database development, Cyndi has built a successful company and reputation in performance-based marketing across a broad range of industries, with a strong focus on B2B organizations.

Prior to launching her current consultancy, Cyndi was a founding partner at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Cyndi has taught and trained marketers throughout the world. She currently co-hosts a podcast series entitled Marketing Horizons sponsored by WVU, and is a consistent contributor to books, white papers, and articles by leading marketing thought leaders. She is an Adjunct Instructor in the WVU Data Marketing Communications M.Sc. program.

Successful innovative marketing and digital leader with extensive experience in creating and implementing a product and digital marketing strategies. Creatively use analytics-based content to help companies transform from an inside-out product approach to an outside-in customer-driven marketing experience. Known for developing strong collaborative relationships with an ability to listen, lead and bring people together across an organization. Passion for helping companies succeed by effectively reaching customers within their journey at the right time and place.

Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits.

Carlos Hidalgo is the co-founder and CEO of Digital Exhaust, a data-driven AI-enabled consultancy that helps B2B and B2C clients experience sustainable growth by aligning marketing, sales, and customer success to deliver meaningful engagement to their customers at every stage of the customer lifecycle. 

Over the course of his 29-year career, Carlos has worked with organizations of all sizes in delivering growth strategies, leading change management initiatives, developing human-centered corporate cultures, and advising executives on how to maximize their organization's growth. 

Carlos is the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority and also The UnAmerican Dream, which was released in 2019. Additionally, Carlos is an international keynote speaker and TEDx speaker.

Carlos has won numerous awards and has been named to some of the most prestigious leadership lists in the industry. 

Craig Howard leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud database, and customer experience platforms.

Craig has 20 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.

Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses.  Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels.

Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has more than a decade of experience in B2B marketing strategy, demand generation, account-based marketing, and digital marketing, including more than eight years of strategic consultation on CRM and marketing automation alignment strategy. She combines her work  brand side, agency side, and for a marketing automation platform to deliver a broad perspective on both digital marketing trends and practical applicability. Natalie has spoken on the topics of email marketing, CRM strategy, and content marketing at Dreamforce, Really Good Emails, Digital Summit, MarketingProfs, Microsoft Dynamics CRMUG Summit, DynamicsCon, and for countless vendor webinars and local marketing organizations.

Kristina Jaramillo, President of Personal ABM, helps GTM teams win, protect and expand key tier 1 accounts by focusing on the interactions that teams have with the human buyers and the experiences that are delivered across the buying journey and customer lifecycle. She manages the execution and operations of the Personal ABM team and our clients. Her oversight resulted in $2M wins with accounts that were previously unresponsive, 2X to 3X increases in deal sizes, up to 75% win rates with tier 1 accounts, 25% P&L growth, and greater customer lifetime value for mid-market technology and supply chain firms.

Erich Kissel is a Project Portfolio Management (PPM) thought-leader and systems architect / group manager who has delivered solutions that put people at the center of process ecosystems via adoption-centric design, and proven value delivery methodologies. He is also experienced in skills-based volunteerism and a community at-risk youth work development program driver.

Greg Krehbiel works as a technical consultant with a focus on customer data platforms. Greg is a long-time publishing professional with extensive experience in editorial, marketing, technology, product development, fulfillment, executive leadership, and management. He is at his best when serving as a liaison between technical and business staff. He currently serves as the president of The Krehbiel Group, LLC, where he provides consulting services to publishers with technology problems. 

Mike Lacey is a Creative Leader and Content Producer who specializes in brand storytelling and overseeing original programming for a variety of digital platforms and audiences. He has extensive experience in leading creative development, production, and content strategy for brand videos, digital experiences, video marketing campaigns, webinars, and interactive events.

Experienced Senior Leader, Data Scientist, Business Intelligence, Financial Modeler, Software Developer, Data Engineer with over twenty years’ experience. An agile, self-starter, hands-on, execution-oriented and results-focused, dynamic leader with excellent lateral thinking skills in bringing cross-functional groups together to effectively achieve corporate goals of maximizing efficiency and minimizing associated risks. Passion for applying big data analytical and digital transformation techniques in complex business models and using data to unlock value by creating a data-driven decision-making culture.

Tejas is the Co-Founder of Hightouch. Hightouch is the leading Reverse ETL platform. We sync customer data from your warehouse into tools your business teams rely on.

Robert Marusi is an innovative professional with years of progressive experience as a Sales, Marketing, Omnichannel Executive with the skills to drive business growth, capitalize on new revenue potential, and manage all aspects of daily business operations. Robert has expertise in business development, profitable pricing strategies, client relations and needs assessment, digital marketing, social media strategy, financial management, purchasing, administration, staff training, supervision, motivation and mentoring. He facilitates a team approach to achieve organizational objectives, increase productivity and enhance employee morale. Robert is a quick study, with an ability to easily grasp and put into application new ideas, concepts, methods and technologies.

Alex Mason is focused on helping enterprise companies optimize and innovate their digital experiences through experimentation, personalization, and user research.

Chris Matty is the co-founder and CRO at Versium, an Internet and data technology start-up executive, and early pioneer of consumer and business data tech as the founder of InfoSpace, He has been involved in over 12 technology start-ups and over 14 corporate acquisitions.

Lourenco Mello is a product marketer at Snowflake helping organizations deliver data-driven marketing with Snowflake Data Cloud. Prior to Snowflake, Lourenco was a member of the Microsoft Azure Infrastructure Field Marketing team, and also worked on Azure driving messaging and GTM for the Manufacturing industry, IoT, and Open-Source databases.

Inspirational leader and builder of teams, products and go-to-market in digital B2B and B2C. Track record of collaborative and inclusive cultures that exceed goals and create enterprise value via new markets/channels - from VC-backed startups to F100. Respected for translating & solving business and customer use cases with engineering/data teams. Thought leader/SME to C-Suite on 1st party customer data and privacy compliant targeting.

Ana Milicevic is an entrepreneur, media executive, and digital technology innovator. She is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketers and C-suite executives navigate the data-driven adtech and martech waters.

A pioneer of digital data management in advertising, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Prior to starting Sparrow she established Signal's Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS.

Earlier in her career, Ms. Milicevic has held key leadership roles in media & entertainment startups and scale-ups in Europe and the United States. Her consulting portfolio includes working for the United Nations, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe.

Ana is frequently quoted by media powerhouses like The Wall Street Journal and Business Insider (who in 2018 named her as one of 23 industry leaders working on fixing advertising) as well as industry trades like AdWeek, AdAge, Digiday, Marketing Magazine, AdExchanger, and Exchangewire. She has headlined marquee conferences in North America, Europe, and Asia Pacific and is a sought-after speaker on topics of adtech, martech, innovation, customer experience, data management and new frontiers of technology. She is @aexm on Twitter.

Brianna Miller is a data-driven digital marketing and demand generation expert specializing in integrated strategies that deliver exceptional ROI. She is currently the Director of Digital Marketing and Demand Generation at Protenus, the #1 Healthcare Compliance Analytics platform designed to empower healthcare professionals to eliminate risk. She is passionate about creating result-driven marketing campaigns that nurture and grow Protenus' customer base. She is also an Adjunct Professor at the University of Missouri St. Louis where she teaches Intro to Marketing as part of the College of Business Undergraduate Program, as well as the Social Media Strategy course and Advanced Facebook Advertising course for the Digital Marketing Certificate program. Brianna is a member of the Marketing Advisory Board for the UMSL College of Business.

Alp Mimaroglu is a marketing executive who has worked for brands such as Sysco, Salesforce, Symantec, and Accenture. Alp has deep experience in deep expertise in guiding teams to drive customer acquisition, engagement, and retention. Past experience driving revenue-effective marketing growth strategies for top B2B and B2C brands.

Brian Minick is an email deliverability thought leader and Chief Operating Officer at ZeroBounce. Brian oversees the Support & Sales teams, and makes sure you get the most out of ZeroBounce. He has 15+ years of experience in Tech and Marketing.

As Lead Principal of Retail Customer Success at BlueConic, Khurram empowers customers to navigate through their own digital transformation journeys. Having worked client-side at both The Home Depot and AutoZone, Khurram has first-hand experience in driving successful adoption of marketing technologies and audience intelligence capabilities that serve cross-functional teams. As digital transformation accelerated during the pandemic, his focus shifted to enabling brands to leverage first party data to develop true one-to-one conversations with every customer.

Lawre Morrow is the Senior Marketing Manager at DemandScience where she plans, builds, and scales marketing campaigns to help teams drive business growth. After a decade of working on the creative and marketing side, Lawre found her passion as an integrated marketer and uses her expertise to push the boundaries of B2B marketing. Her goal is to demonstrate leadership, strategic thinking, and executional excellence with each campaign.

Tim Parkin is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. He is a speaker, author, and thought leader who has been featured in AdAge, AdWeek, Inc, TechCrunch, Forbes, and many other major industry publications. Tim is also a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame.

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Steve Petersen is a B2B and B2C marketing technologist. He currently is a member of Wyndham Hotels & Resorts' Digital Products Team and has also worked in marketing technology roles at revenue management platform provider Zuora and before that at Western Governors University.  Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster and lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.

TJ Prebil is the Senior Director of Product Marketing at Redpoint Global. TJ and his team collaborate with internal and external stakeholders on product and competitive positioning, messaging, and sales enablement activities as they relate to Redpoint’s customer optimization and engagement solutions.

Erin Pryor is a results-focused, creative, and empathetic Chief Marketing Officer with 20 years of combined experience across the Finance, Banking, and Media industries. She is a thoughtful and pragmatic leader with demonstrated success in businesses of all sizes, from start-ups to Fortune 100 enterprises. Erin has expertise in strategy, brand building, consumer-based integrated marketing, and digital marketing driven by actionable metrics. She is interested in joining a growing business focused on transforming marketing strategy, marketing operations, and client experience while growing market share.

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Allison Saget is an accomplished marketer, brand champion, and author with deep expertise and a proven track record in event strategy and management, hybrid and metaverse, advertising, production, direct marketing, logo merchandising, and broadcasting. She has designed and managed well over 1,000 events for clients in high-tech, media, retail, education, and healthcare industries.

Jason Scott is a senior-level strategic marketing technology leader in financial services with 20+ years of shaping and connecting customer and user experiences using a variety of stacks. His current focus is heavy leverage of the Salesforce.com ecosystem, to include CRM (sales + service), CDP and marketing automation, personalization, and orchestration components. 

William Sears brings together a unique combination of analytic thinking and technical understanding with strong people skills and a clear communication style. He is a successful client engagement leader, consultant, and technical product marketer with diverse experience across CPG, Retail, and Automotive. William has over 20 years of client and industry knowledge and a solid track-record of driving an evolution of information views, technology applications, and analytic interpretations resulting in business value for clients.

Joe Stanhope is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Dennis Startsev is a principal at Deloitte Consulting LLP where he focuses on helping clients solve their toughest digital marketing challenges to strengthen brands and grow revenue. He is a veteran of digital disruption, having worked at the intersection of marketing, technology, and operations for over 25 years.

Harriet Swan is the Director of UX Research at Conversion, where she leads a growing team of researchers who support clients in better aligning their products and experiences with user needs. She works closely with the Experimentation team at Conversion to design mixed-methods solutions where UX research is applied to inform or explain AB tests, as well as conducting research to support broader design or strategic objectives. She has 8+ years of experience working in research across a wide range of industries and using a variety of qualitative and quantitative methodologies.

Sangram Vajre is the co-founder and CEO of GTM Partners, a data-driven Analyst firm, where he and his team champion the cause of "Efficient Growth" with modern go-to-market plays. He is most passionate about teaching the business of marketing, leadership, and life through his 21 signature frameworks.

Prior to his work at GTM Partners, Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit $1M in the first year, $5 in the second, and $15M in the third year ranking 21st in Deloitte's fastest-growing company, named back to back as one of the best places to work.

With over 20M views of his content, Sangram has quickly become a go-to-market strategy expert and has been named one of the top 21 B2B Marketing Influencers in the world by the DMN network.

Sangram is also the author of three go-to-market books including the award-winning ABM is B2B and WSJ and USA Today bestseller book MOVE, a frequent keynote speaker, a host of the top 50 business podcasts called MOVE - A go-to-market Podcast with over half a million downloads.

Sangram and his wife, Manmeet, and two kids, Krish and Kiara live in Alpharetta, Georgia.

Paul Vinogradov is a Principal at Deloitte Digital in Sales Transformation and leads Deloitte’s Future of B2B Sales Research.

Gloria Ward has worked in marketing for more than 10 years, with in-depth experience running demand gen and performance marketing programs for both agencies and in-house. She’s directed strategy and managed campaigns for brands such as Instagram, Databricks, KiwiCo, Intercom, Quicken, and more.