Chad Storlie is a Sr Director Analyst in the Gartner Marketing Practice, presenting live on this subject and others at the 2023 Gartner Marketing Symposium/Xpo, taking place May 22-24 in Denver, CO. Mr. Storlie’s research covers customer-centric culture, segmentation, analytics, data, Voice of the Customer (VOC) and employee experience to bring about lasting and enduring CX that benefits organizations and customers alike.