Barry Schwartz

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Marketing management

Marketing Day: December 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Social Media Marketers Need To Follow The Weather Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that […]

Marketing management

Marketing Day: December 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Where’s Santa Claus? This Year, Just Type “Santa” Into Google If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to […]

Customer experience

Google’s Official Mobile Webmaster Checklist & Videos

Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers Facilitate task completion Convert […]

Marketing management

Marketing Day: November 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Survive The Holiday Shopper Afraid To Buy Too Soon What do you do when the holiday sales plan doesn’t seem to be going to plan? Take a deep breath, […]

Marketing management

Marketing Day: November 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report] This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 […]

Marketing management

Marketing Day: November 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this […]

Customer experience

Google Inviting All Developers To Buy Google Glass

Engadget reports Google has begun inviting developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received […]

Marketing management

Marketing Day: November 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for […]

Marketing management

Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn […]

Performance marketing

Google AdSense Testing New Home Page Design

Google is testing a new home page design for the AdSense publisher console. AdSense publishers can see it by logging into google.com/adsense. The publisher will be presented with an option to check out the new design, which is aimed to help you “focus on key day-to-day information.” Here is the prompt displayed to AdSense publishers […]

Marketing management

Marketing Day: November 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Nearly $40 Million Later, Google Ends “Cookiegate” Scandal The Wall Street Journal reported earlier today Google will pay $17 million “to settle allegations brought by 37 states and the District of […]

Marketing management

Marketing Day: November 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Expands Mobile Ad Targeting To Device, OS Version, WiFi Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment […]

Marketing management

Marketing Day: November 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013 Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the […]

Marketing management

Marketing Day: November 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Inks Video Content And Ad Targeting Deal With Starcom In the deal announced today, Yahoo and Publicis Groupe’s Starcom division will work together to develop and target unique video content […]

Performance marketing

Twitter Now Works On Android Tablets – Well, One Tablet

Twitter announced they now have a mobile app specifically designed for tablets. Truth is, they just launched a mobile app for one tablet, the Samsung Galaxy Note 10.1-2014 Edition. Twitter promises to support more than just one tablet,  stating soon this app will be available on “other Samsung tablets.” The tablet Twitter app adds: Multi-screen […]

Marketing management

Marketing Day: September 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments ­­­A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque […]

Marketing management

Marketing Day: August 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ […]

Performance marketing

Google Provides AdSense Apps For iOS & Android

Google has officially launched official Google-made AdSense apps for iOS and Android. The Android version went live in the Google Play Store on July 31st, and the iOS version went live in the Apple App Store last night. The apps pretty much offer the same features, which include: Earnings overview reporting Earnings by top sites […]

Marketing management

Marketing Day: August 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Slideshow: The Periodic Table Of SEO Success Factors Explained Earlier this week at Search Engine Land, we updated our popular Guide To SEO with a quick slideshow summarizing the key factors […]

Marketing management

Marketing Day: August 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API Starting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API. […]

Data

Google Glass App Brings AdSense Reporting To Your Eye

Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income. Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing […]

Performance marketing

2013: The Year In Google SEO So Far

In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was […]

Data

Google Analytics Updates Segmentation To Simplify & Make More Powerful

Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic. Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.” The updates include: User […]

Marketing management

Marketing Day: June 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they […]

Marketing management

Marketing Day: June 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they will be rolling out a new Google Analytics feature that allows […]

Marketing management

Marketing Day: June 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year While Twitter already offers ads targeting by gender, device, keywords, as well as TV […]

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