Barry Schwartz

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Marketing management

Marketing Day: June 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Instagram Video: What About Vine, Monetization And Porn? Danny Sullivan captured the stats, the announcement and offered an initial “hands on” impression of the new video-recording feature on Instagram. My initial […]

Marketing management

Marketing Day: June 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked […]

Marketing management

Marketing Day: June 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue […]

Marketing management

Marketing Day: June 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings Google Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during […]

Performance marketing

LinkedIn Adds Two-Factor Authentication; Following Twitter, Facebook, Google & Others

LinkedIn announced they have added the two-factor authentication option for users to help protect their accounts on the popular business-focused social network. LinkedIn said they have added an “optional feature that adds another layer of security to your LinkedIn sign-in: two-step verification.” How does it work? (1) Go to “Privacy & Settings” under your account […]

Performance marketing

Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks

Twitter announced they’ve added two-factor authentication in order to help better secure Twitter. Recently, there has been a large increase in the number of high-profile Twitter accounts being hacked into. Such examples include the AP Twitter account, MTV Twitter account and many more. Many are due to insecure passwords; thus, Twitter has added the option […]

Marketing management

Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue

The Rimm-Kaufman Group has acquired Vanessa Fox’s company, Nine By Blue, for an undisclosed amount consisting of 100 percent cash and stock deal. The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at Search Engine Land, as well as the Blueprint search analytics […]

Customer experience

YouTube Turns 8 Years Old

YouTube launched 8 years ago today, and they are celebrating their eighth birthday! The growth of YouTube has been significant over these short eight years. Now, every minute, over a 100 hours of video are uploaded. Google acquired YouTube back on October 9, 2006 for $1.65 billion. Back then, that was the largest acquisition Google […]

Marketing management

What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.

AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal tomorrow, Monday, morning. This will be Marissa Mayer’s largest acquisition as the […]

Marketing management

Marketing Day: May 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Online Video Ads To Eclipse $4 Billion In 2013 Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to […]

Marketing management

Marketing Day: May 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Retail Ecommerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters According to a new report from comScore, retail ecommerce spending reached $50.2 billion for […]

Marketing management

Marketing Day: May 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: YouTube Launches (Ad-Free) Paid Subscription Channels YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as […]

Marketing management

Marketing Day: May 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, […]

Marketing management

Marketing Day: May 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Celebrating A Decade’s Worth Of Professional Networking On Linkedin On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating […]

Marketing management

Marketing Day: April 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. […]

Marketing management

Marketing Day: April 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did […]

Customer experience

Who To Watch: The Google Glass Edition

As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass. First, those getting Google Glass within the Explorer group […]

Marketing management

Marketing Day: April 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions” The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which […]

Marketing management

Marketing Day: April 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Why Are Banner Ads Showing Up On Popular Websites Like Apple.com & Bing.com? According to a recent Ars Technica article, two CMA Communications customers have reported banner ads being injected directly […]

Customer experience

How I Got Accepted To Google Glass

I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer […]

Marketing management

Marin Software Officially IPOs: Stock Up 20%

Marin Software, one of the leading search and social marketing platform providers, has officially IPO’ed this morning at The New York Stock Exchange. The IPO looked to be a hit, with their stock price currently up over 20%. The IPO price was $14.00 per share with 7,500,000 shares. The high went to $19.95 per share, […]

Marketing management

Marketing Day: March 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook News Feed Algorithm Update Weather Reports?Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook […]

Performance marketing

Will Facebook Offer “Weather Reports” About Changes To Its News Feed Algorithm?

At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we might call “weather reports” for News Feed algorithm updates. The content and shares that show on an individual’s News Feed can play an important role on the traffic marketers see […]

Marketing management

Marketing Day: March 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 […]

Marketing management

Marketing Day: March 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Shares How Often The FBI Sends National Security Letters For User Information How do you talk about requests for user information that legally, you can’t talk about? In the case […]

Marketing management

Marketing Day: February 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” […]

Marketing management

Marketing Day: February 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Social User Report: Women Trump Men Across All Social Platforms Except Twitter To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most […]

Marketing management

Marketing Day: February 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns. […]

Marketing management

Marketing Day: February 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: US December Smartphone Share: The Apple-Samdroid Battle Continues This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS […]

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