Marketing artificial intelligence (AI)
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
A beta version of the new content creation tool will be available across all the company's products beginning in April.
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
But it's early days and we're still trying to envision what the future of search will look like.
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.