How to use decision intelligence to tackle complex business challenges
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
Anand is an industry leader, builder and advisor in marketing technology and growth strategy. His 15 years include marketing, operations, sales, data, analytics and intelligent systems. He thrives where people, data and money intersect. Advisor to growth leaders and investors. Builder of smart tools enabling smart people. Investor favoring product-led growth (PLG) companies. In recent years, he has been the co-collaborator with Scott Brinker on the Marketing Technology Landscape. He is an advisor to the CDP Institute and a co-host of the Talking Stack podcast. Bringing a multi-disciplinary background, Anand founded IntelliPhi to enable growth leaders to navigate complex go-to-market decisions by leveraging data, AI-enabled systems, and their seasoned leadership. Their Apollo platform was recently acquired by a top management consulting firm. He's worked for growth teams within enterprise companies such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Salesforce.com, Fidelity, NYSE and eBay. With some entrepreneurial wins and losses, Anand is a retained advisor to select startups and investors navigating remarkable returns. He's also known for having a knack for identifying and cultivating rising sales, marketing and entrepreneurial leaders.
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.Anand Thaker | Apr 19, 2023 at 2:20 pm ET
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead.Anand Thaker | Jan 6, 2023 at 11:35 am ET
Moving technology beyond the acquisition of data to driving strategy - and not getting lost in tactics-only thinking - are key challenges we face in the coming year.Anand Thaker | Oct 1, 2019 at 3:42 pm ET
Here are three key themes from MarTech East that will transform marketing.Anand Thaker | Oct 1, 2019 at 3:10 pm ET
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy.Anand Thaker | Sep 3, 2019 at 12:02 pm ET
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.Anand Thaker | Mar 13, 2019 at 8:00 am ET