Customer relationship management (CRM)
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Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
How technology is enabling community marketing
In the second part of a two-part article we look at two very different ways technology can support community.
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of Pipedrive.
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM.
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive capabilities.
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM platform.
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
Customer relationship management (CRM)
MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros
We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like these.
Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
SugarCRM introduces new capabilities for CX applications
SugarCRM’s new offering combines intelligence CX and automation.
Customer relationship management (CRM)
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
Customer relationship management (CRM)
Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: CRMs in a CDP world, Amazon ad tools & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.