Marketing artificial intelligence (AI)
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
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The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.