Account-based marketing (ABM) buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The account-based marketing (ABM) buyer’s guide is written and designed to help you evaluate, select, purchase, and implement account-based marketing (ABM) platform solutions.
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Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.