Marketing automation buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The marketing automation buyer’s guide is written and designed to help you evaluate, select, purchase, and implement marketing automation platform solutions.
Download the guide or read our breakdowns below.
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Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.