Digital transformation
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YouTube sees 80% lift in people watching sports highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
MarTech Today: 9 misconceptions about GDPR, connecting dots with location data & EverString’s new Data Platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here are 9 misconceptions about GDPR Feb 1, 2018 by Barry Levine Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. […]
MarTech Today: Adjust battles ‘SDK spoofing,’ tips for martech implementation & Facebook bans cryptocurrency ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Jan 31, 2018 by Barry Levine The mobile attribution firm says this undiscussed kind of fraud can impact […]
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MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve customer experiences. Buy your All Access pass now to secure a seat at MarTech! With […]
MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversica expands channels, markets with Intelligens acquisition Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
MarTech Today: PageFair’s GDPR-friendly Perimeter ad initiative, data privacy issues can impact sales & ensuring precise data for location accuracy
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting Jan 29, 2018 by Barry Levine The new effort will forbid third-party data services and will target ads primarily […]
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in market.
MarTech Today: Ads.txt reaching ‘universal pickup,’ GDPR compliance among startups & tips for martech contracts
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 26, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, […]
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
MarTech Today: Google launches cybersecurity business, Urban Airship adds predictive engagement & 5 email marketing trends
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google parent launches new cybersecurity business called Chronicle Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and […]
Google parent launches new cybersecurity business called Chronicle
It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and infrastructure.
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
MarTech Today: Performance marketing tools, push notifications & marketing operations 2.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Side by side: Comparing two performance marketing tools/agencies Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which […]
MarTech Today: Facebook’s new privacy center, Bolt’s ‘zero fraud’ payments platform & the hyperconnected customer experience
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook to launch privacy center ahead of GDPR deadline Jan 23, 2018 by Robin Kurzer COO Sheryl Sandberg’s announcement to give users more control of their data comes just a few […]
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer commerce."
A new era of personalization: The hyperconnected customer experience
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
AdStage makes the shift from ad management to campaign analytics & automation platform
The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.
MarTech Today: Gartner’s first Magic Quadrant report on DXPs, using chatbots for marketing & Amazon opens its Go store
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner releases its first Magic Quadrant Report on Digital Experience Platforms Jan 22, 2018 by Barry Levine The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a […]
MarTech Today: Bond’s handwritten notes with variables, preparing for GDPR & what’s next for technical SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bond now offers self-service handwritten notes with variables Jan 19, 2018 by Barry Levine Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts. The […]
Crowd Machine readies its blockchain-aided network for app development without developers
The ambitious startup will utilize a worldwide network of devices so non-technical users can create -- and monetize -- smart contracts and other applications.
MarTech Today: Crowd Machine’s app development without developers, SAP study about unauthorized data use & WhatsApp’s business app
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Crowd Machine readies its blockchain-aided network for app development without developers Jan 18, 2018 by Barry Levine The ambitious startup will utilize a worldwide network of devices so non-technical users can […]
Google introduces Cloud AutoML for employing machine learning without experts
The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.
MarTech Today: Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces its first turnkey integration with Salesforce Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360. Google introduces Cloud AutoML for […]
YouTube sets stricter rules on videos that can carry ads
Advertiser brand safety concerns are driving more changes at YouTube.
MarTech Today: Adobe launches commerce-based microservices, ContentSquare automates itself & NRF report shows lack of tech awareness
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe launches commerce-based microservices across its clouds Jan 16, 2018 by Barry Levine Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in […]
MarTech Today: IAB Tech Lab’s new OpenDirect and OpenData, crawler access for Google Adsense & Facebook ‘fixes’ News Feed
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0 Jan 12, 2018 by Barry Levine OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms […]
‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.
MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it. […]
New report: The Internet of Things and blockchain tech are made for each other
IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.
MarTech Today: The IoT with blockchain, three trends & InMobi scoops up AerServ
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New report: The Internet of Things and blockchain tech are made for each other Jan 10, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies […]
MarTech Today: Facebook shutters ‘M’ but readies ‘Portal,’ SteelHouse adds Connected TV & an effective ‘marchitecture’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook shutters digital assistant ‘M’ and readies video ‘Portal’ Jan 9, 2018 by Greg Sterling The Facebook touch-screen video device will make calls, stream Netflix. GK Software’s AI acquisition promises a […]
GK Software’s AI acquisition promises a true omnichannel experience
The company acquired AI-recommendation company prudsys in November.
Marketers, here are some blockchain terms you might want to know
This emerging ecosystem -- which is developing unique applications for marketing, ads and search -- comes with its own lingo.
MarTech Today: BlueVenn reimagines itself for GDPR, blockchain terms for marketers & AI for app marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: To comply with GDPR, BlueVenn is having to reimagine itself Jan 8, 2018 by Barry Levine The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although […]
So, what’s it like to be a CMO of a marketing-focused business?
What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.
How AI and CLV help app marketers drive business growth
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
MarTech Today: A Chrome extension for judging ‘trustworthiness,’ the in-store mobile experience & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A new AI-powered Chrome extension judges content on its ‘trustworthiness’ Jan 5, 2018 by Barry Levine Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers […]
MarTech Today: Madison Logic integrates with Marketo, kids in the age of GDPR & Zuckerberg’s resolution for 2019
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 4, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM. Power to the people: […]