Customer relationship management (CRM)
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Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.