MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable and more complex. The challenge for B2B marketers is to support what is now a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.
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Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.