Megan is the CoFounder of ZipSprout, a startup agency and tool service that helps brands find grassroots local marketing opportunities. Megan also works on product management for Citation Labs, ZipSprout's parent and founding company.
When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more traditional methods of outreach.
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.
When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.
Whether you're working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage.
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts.
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
Launching in a new city can be rewarding... or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you'll need.
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is "a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic" marketing.
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other.
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions.
In this first post in a series on community marketing, columnist Megan Hannay dives into the benefits and corporate motivations for local sponsorships and offers some ROI measurements sponsors may be missing.