For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
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The gender pay gap persists in marketing as well as many other careers. Here's actionable advice on combatting it.
"AI will never take the place of a human being. AI will never take your place because you give it more personality."
"The challenges are the change management and education ... and keeping documentation transparent, clearly communicated and accessible."
"There's always something new to uncover. ... It's a giant sandbox where I can just take all the toys and move them wherever."
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
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Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.
Women in marketing operation and marketing technology positions also less likely to have received promotions.
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Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.
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MarTech Today: SRAX’s user data platform, PageFair on IAB consent framework & the martech survey salary
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SRAX readies its BIG platform so users can make money from their data Mar 14, 2018 by Barry Levine The new service offers data management, transparency and sales and attempts to […]