You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platform (CDP) buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The CDP Buyer’s Guide is written and designed to help you evaluate, select, purchase, and implement customer data platform solutions.
Download the updated 2023 guide or read our breakdowns below.
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To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.