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How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.