Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.
Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.
Radius launches customer data platform for B2B
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.